A great conversation acts like gravity, pulling people closer to you. One-sided self-promotion isn't a conversation at all and leaves most listeners looking for the exit. Does your marketing draw people in or drive them away?
Having a great technology isn't enough. You've got to know how to communicate with your target market if you want to stay in business.
You may have never thought about it, but when selecting B2B technology, most prospects will evaluate your offering by askig these five questions.