For years the adage “Plan the Work. Work the Plan” has focused teams on overall program execution. Perhaps it is time for us to develop an expression that fosters greater curiosity and innovation.
As technology has made interpersonal communication more "efficient" it has also made us less "effective." This has had considerable negative impact on marketing.
Recent developments in a few organizations I know well have caused me to wonder, just how DOES marketing stand up against other functions in B2B organizations?