What's wrong with you??
A great conversation acts like gravity, pulling people closer to you. One-sided self-promotion isn't a conversation at all and leaves most listeners looking for the exit. Does your marketing draw people in or drive them away?
If you were a fan of the Nip / Tuck drama, you may recall the phrase "Tell me what you don't like about yourself" that McNamara and Troy used in patient consultations. While not as abrupt, we'd like to use this opportunity to learn more about you, what works for you, what doesn't, and how you envision your marketing results from this point forward.
It's Not You: According to recent reports, marketing teams are spending as much or more time measuring their efforts and justifying their role internally as they spend generating and nurturing leads.
According to us, it's impossible to develop, execute and deliver results in marketing if you're not focused on the audience you need to influence. Said differently, marketing teams that focus more time understanding their audience and fostering mutually beneficial conversations spend less time justifying efforts. Their results speak for themselves.
At Group82 we use five key questions that help our clients better understand, message and market to their customers. Addressing these questions early in the customer’s discovery process helps foster the higher-value conversations that lead to better sales.
All conversations have a beginning. Let this be the start of ours.
